White Label - McCann
Position: Brand Strategist
White Label is a brand strategy company, working hand-in-hand with McCann Riga. Its approach is based on its Strategy of No: No to the curse of knowledge, No to most target audiences and No to complex messages.
Main responsibilities:
- brand strategy
- client pitching
- campaign planning
- wireframe planning
Notable clients:
- The City of Valmiera
- LIAA (Investment and Development Agency of Latvia)
Project Example: Building an app for the department store Spice

