White Label - McCann

Position: Brand Strategist

White Label is a brand strategy company, working hand-in-hand with McCann Riga. Its approach is based on its Strategy of No: No to the curse of knowledge, No to most target audiences and No to complex messages.

Main responsibilities:

  • brand strategy
  • client pitching
  • campaign planning
  • wireframe planning

Notable clients:

  • The City of Valmiera
  • LIAA (Investment and Development Agency of Latvia)

Project Example: Building an app for the department store Spice

spice app

spice app spice app

Link to company website.